5. Actively Marketing Your Home

Exposure is Everything

Next to pricing, the actual marketing before and during your home being listed is one of the most important factors to consider.  Although nearly 75% of buyers come represented by other agents, it is necessary to gather the greatest amount of exposure for your home.  With this in mind, below is a short marketing plan we at Chicago Home Partner provide to all of our listings, regardless of price point.

1.  Professional Photos, Virtual Tour and MLS Syndication

Your home is only as nice as the photos make it out to be and that’s why we work with a select group of photographers to capture your home in both stills and 360 degree virtual tours.  These photos will be distributed to our local MLS (Multiple Listing Service), a database of properties accessible by fellow real estate professionals.  We will also create custom copy, include amenity information and more to make your home as desirable as it truly is.

2.  Online Listing Distribution

More and more buyers are searching the internet for homes that interest them.  According to the National Association of Realtors (NAR) over 82% of all home buyers start their search on one of the major search portals.  We will submit your property to all major search portals including Realtor.com, Trulia, Zillow, Yahoo! Real Estate, Roost, Craigslist, and over 200 other sites.  In addition, each of our homes recieve a unique URL (www.youraddress.com) as well as featured placement on both Prudential and Rubloff websites.  We will leave no stone unturned to generate exposure for your home.

3.  Direct Mail and Strategic Open Houses

Before your listing goes active, we will mail full color postcards announcing your listing and the initial open house.  By not showing your home until the first weekend it is listed we are able to generate more interest in your home, resulting in a more “competitive” showing environment.  We will also hold strategic open houses throughout the listing of your property if your location deems it beneficial and it does not disrupt your family.

4.  Eblasts to Successful Co-op Agents

We at Chicago Home Partner have worked hard developing a relationship with many of the top real estate agents across the Chicagoland area and will personally announce your home to them when listed.  We will also use statistical data from the MLS to target specific agents that have represented buyers similar to those that would be interested in your home.  Digital flyers will also be created and sent out to our company agent population of over 700 professionals.

There are many other ways that we will consider marketing your home and will create a custom marketing plan based on potential buyers for your properties.  Please let us know if you would like samples of our marketing materials or if you would like to sit down and discuss the potential marketing of your home.